While I was traveling recently I rented “The September Issue”. It’s a documentary that follows the production cycle of the September issue of Vogue magazine. It focuses on Anna Wintour who is the editor-in-chief and Grace Coddington, the creative director. They are often at odds, but end up producing a creative, visually stunning, bold, finished product together as a team. When you finish the movie, you come away with a strong message: if you open Vogue, it’s Anna Wintour’s baby.
If you use an Apple product today, it’s Jon Ive.
If you watch SNL, it’s Lorne Michaels.
If you listen to This American Life, it’s Ira Glass.
If you wear J Crew, it’s Jenna Lyons (Right now at least. Who knows what the future holds after their 2014 results. I’m a fan.)
In my businesses I strive to be a great editor. When my team and I are working on new products or services it takes discipline and focus to keep things simple. You’re always fighting the urge to add new features, or piling things on because one customer asks for it. You have to protect the experience for all of your users/customers and stay true to your vision.
I find the creative process so interesting. If you’re producing something timely, you’re usually under a tremendous amount of stress to meet a deadline which often times produces your best work. There are a few other great documentaries I really enjoyed that explore the creative process if you’re interested in that sort of thing : Saturday Night, 6 Days to Air: The Making of South Park, Showrunners : The Art of Making a TV Show.
“We don’t go on because we’re ready. We go on because it’s 11:30.” – Lorne Michaels